CIO WaterCooler / Feature / Knowledge Bank
by Raj Fowler · Published 23rd May 2018 · Last modified 24th May 2018
Following on from Origins, One Ring is the next in the series of articles to describe DevOps philosophies using well known stories and focussing on the importance of shared goals and organisational alignment.
Digital & Marketing Leadership / Knowledge Bank
by Kevin Benedict · Published 25th May 2018 · Last modified 24th May 2018
In this episode, I interview mobile marketing expert and Vibes‘ CMO Sophie Vu. Vibes has been a critical part of the core international mobile network infrastructure for decades, but did you know they provide all kinds of interesting mobile marketing apps, platforms and tools for marketers? Watch this episode to...
In this episode, Snowflake Computing’s Rimi Bewtra shares her insights about the current state of marketing. She also talks about how data science has become the new focus of marketing, and how agility and honesty in the data helps shape better business and marketing strategies today. As a result of rapid growth,...
CIO WaterCooler / Feature / Knowledge Bank
by Chris Weston · Published 23rd May 2018 · Last modified 24th May 2018
Last week I enjoyed the company of a room of IT leaders in Birmingham, and spoke on the subject of Practical AI. Artificial Intelligence is suddenly the topic du jour. Whether it’s sinister activities by the likes of Cambridge Analytica, or maybe-not-quite-as-sinister demonstrations of systems like Google Duplex, it’s a hot topic.
Digital Expert Series / Knowledge Bank
by Kevin Benedict · Published 18th May 2018 · Last modified 17th May 2018
In this episode we dig deep into website analytics and customer journeys with digital marketing expert and ContentSquare CMO Efrat Ravid. We explore the topics of romance in France, website habits in Germany, how to use activity-based analytics to help businesses understand exactly what content is working and effective, plus...
