In this interview, we dig deep into the challenges of managing the complex marketing and content strategy of an organization as big and diverse as HPE. We explore changing content requirements and volume as a result of personalization and contextual...
In this interview, Coupa Software’s CMO, Chandar Pattabhiram, shares his insights on marketing strategies, frameworks and tactics, and then his views on marketing trends in this thought-provoking interview.
Digital Transformation is moving any company into the future. Well, this statement is true for Disney, Nestle, Apple, Amazon and other leaders as they focused mostly on the customer/user experience. Digital Transformation is in almost every c-level magazine, blog and whitepaper and executives...
In this interview, we get an inside look at the complexity of managing thousands of pieces of content in a fast moving technology firm like SAP. We discuss content production, strategies, management, distribution and publishing. If you are in a...
Digital Transformation allows your organization to adapt to a competing business environment and meet sustainable growth goals. We can change our technologies, our infrastructure, and our processes. But without addressing the human element, lasting change will not happen. If employees...
