What is the App Gap, beyond a fun expression? Today’s post looks at the issue of the APP GAP, an issue we touched on previously.
We are well into the App Revolution, with all types of organizations effectively using apps to better engage customers, reaching them were they are, providing timely and relevant information, driving awareness and loyalty. Apps are also impacting how employees work, enabling “work anywhere”, enhancing productivity, and promoting connectedness. Yet it is estimated that today’s IT organizations are only able to meet about 25% of their businesses’ demand for apps – we call this the App Gap: