Once your data capture, data quality, data management and data delivery is managed effectively then you can start to measure and assign value to your customers. By getting to know your customers you can start to proactively engage with them and create a dialogue. If you have a mutually beneficial relationship with your customer they become your client, your regular and your brand advocate.
Author: Helen Woodcock
“When you are a company driving change, this kind of flexibility is invaluable to help you to manage peaks and troughs in development, and that is when I need KETL to take our department’s levels of expertise and experience up a notch.”
Pete Byrne, former Head of IT at Monsoon Accessorize