Author: James Muritu

mobile

The Dos and Don’ts of Mobile Commerce 

The demand for design and development of mobile commerce solutions is on the rise across the globe and won’t slow down anytime soon. As of 2015, research indicates that there were 1.6 million apps available for download in Google Play and 1.5 million on Apple App Store. The demand is especially high in Africa and Asia where mobile penetration is astoundingly high. It’s a daily routine across the world, with excited marketers and individuals waking up with an app dream and a mission to change the world. After weeks and weeks of development and burning resources, it soon dawns on the app owners that it was just an idea afterall with zero uptake. East Africa is even a more interesting market place where, with the success of M-PESA, an inset belief set in that ascribes to the school of thought that any M- christened mobile commerce initiative should be an instant hit.

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