How to Capture Customer Data Without Losing Trust

stock-photo-16919804-video-concept-iconOrganizations such as Spotify and the City of New York’s Transportation Department have recently found themselves defending their intentions behind collecting customer data. As firms seek to use customer insights to innovate their business models and deliver better customer experiences, how can they avoid losing customer trust? In this vlog, we talk about the importance of transparency and preference and privacy management technologies in keeping customer confidence high and using data in all the right ways.

 

[youtube http://www.youtube.com/watch?v=Yk91HXAZwW0]

 


Learn more about honoring your customers’ choices to inspire trust and loyalty and grow your business. Download the white paper Consumer Preference and Privacy Management Gain a Competitive Edge by Empowering Your Customers.

 

 

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