How to Capture Customer Data Without Losing Trust

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stock-photo-16919804-video-concept-iconOrganizations such as Spotify and the City of New York’s Transportation Department have recently found themselves defending their intentions behind collecting customer data. As firms seek to use customer insights to innovate their business models and deliver better customer experiences, how can they avoid losing customer trust? In this vlog, we talk about the importance of transparency and preference and privacy management technologies in keeping customer confidence high and using data in all the right ways.




Learn more about honoring your customers’ choices to inspire trust and loyalty and grow your business. Download the white paper Consumer Preference and Privacy Management Gain a Competitive Edge by Empowering Your Customers.



Caroline Castrillon

Sales-driven demand generation expert who markets to both Consumer (B2C) and Commercial (B2B) audiences through multiple channels (direct & indirect) using both online and offline tactics. Builds and manages large, successful, global teams and works cross-functionally to achieve measurable revenue growth. Equally skilled at working in entrepreneurial (start-up) as well as large corporate settings. Thrives in highly competitive environments that are deadline and metrics driven.


► Marketing Strategy & Management
► Demand Generation
► Online Advertising & Email Campaigns
► Social Media
► Integrated Marketing Programs
► Lead Generation & Nurturing Programs
► Brand Positioning & Messaging
► Retail Marketing
► Sales Enablement
► Content Syndication
► Marketing Communications (Marcom)
► Co-Marketing / Partner Marketing
► International / Global Marketing


Customer Relationship Management (CRM) | Marketing Automation Software:

► Eloqua
► HubSpot

Web Analytics:

► Google Analytics
► Omniture

LANGUAGES: English, Spanish, Portuguese


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