CIOs tackle ”Uberization” and the threat of digital invasion

Michelle Wycoff

Michelle Wycoff is IBM's global leader for CIO market development and insights. Michelle is a sales and marketing leader with over 20 years of experience. Current focus includes bringing market context to IBM's key business decisions, analyzing market trends, competitive moves, client needs, and buyer behavior. Michelle joined IBM as part of the Global Business Services Strategy & Analytics team and was previously with Accenture’s Sales & Marketing Transformation practice. Specialties: Sales and Marketing Strategy & Transformation • B2B Routes to Market Strategic Planning • Team Leadership • Change Management • CRM Strategic Sourcing • Enterprise Marketing Management • Process Management Organizational Transformation • P&L Management • Brand Strategy • Digital Strategy Market Research • Campaign Management • Stakeholder Alignment• Knowledge Networks

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