Deep Dive with HPE’s SVP of Marketing Strategy, Max Cuellar

In this interview, we dig deep into the challenges of managing the complex marketing and content strategy of an organization as big and diverse as HPE.  We explore changing content requirements and volume as a result of personalization and contextual relevance.  If your team is responsible for content, you will find this interview compelling.

Kevin Benedict

Kevin Benedict serves as a futurist in the Future of Business group at Tata Consultancy Services. He is an optimistic futurist, and passionate advocate for using technology for social good. He writes and speaks globally on emerging and disruptive technologies, business strategies and marketing trends. He loves building teams, innovating, designing new strategies and winning. He is curious and loves communicating complex concepts and evangelizing best practices. He hosts a variety of online tv channels where he has interviewed hundreds of executives and thought leaders on industry trends and emerging technologies. He loves writing, is a social media expert, SAP Mentor alum, current SAP Influencer program member and global speaker on the deeper strategies of business and technology transformation.

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