Digital Expert Interviews: Terminus Co-Founder and Account Based Marketing Expert Sangram Vajre
In this episode we dive into the strategies, tactics and digital technologies involved with account based marketing (ABM) – one of the hottest trends in marketing. We learn how ABM evolved, how it is different from traditional marketing, plus the impact it is having on sales and customers’ experiences today. This information is not just important to marketers and revenue officers, CIOs and CDOs are now supporting and responsible for digital customer and prospect interactions so this information is important to all leaders.
Even before a prospect becomes a customer, they are evaluating vendors based upon the quality of their experiences. ABM is about using data, digital technologies, analytics and personalization to provide the best possible experiences for a prospect during their path-to-purchase journey. It is also, of course, about sales teams being more effective at closing deals. Enjoy!