Digital Expert Interviews: VMware’s CMO Robin Matlock

In this series we have spoken with a lot of different experts on the impact of digital transformation on enterprises and industries – usually from a backend IT system perspective. In this episode, however, we dig deep into the impact of digital transformation on marketing and customer experience with VMware’s Chief Marketing Officer, Robin Matlock.  She shares her insights on how VMware embraces digital transformation, how marketing in general is impacted and how she approaches her job as CMO.  Enjoy!

Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

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