In this series we have spoken with a lot of different experts on the impact of digital transformation on enterprises and industries – usually from a backend IT system perspective. In this episode, however, we dig deep into the impact of digital transformation on marketing and customer experience with VMware’s Chief Marketing Officer, Robin Matlock. She shares her insights on how VMware embraces digital transformation, how marketing in general is impacted and how she approaches her job as CMO. Enjoy!
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