Digital & Marketing Leadership: Mika Yamamoto, Chief Digital Marketing Officer, SAP
In this episode, I have the privilege of interviewing SAP’s Chief Digital Marketing Officer, Mika Yamamoto about SAP’s marketing strategies. We discuss why SAP decided to separate the CDMO role from CMO, and how they divided responsibilities. Spoiler Alert – The CMO watches after the SAP brand and aims to make it a top-10 global brand, while the CDMO focuses on demand generation and customer retention. We also explore how SAP supports the EU requirements for GDPR, the global data protection regulation, and how it can actually be turned into a competitive advantage. Enjoy!