Digital Transformation and Jettisoning the Baggage

1 Response

  1. Kevin
    I like the perspective you provide concerning the potential to increase revenue and the need to act. Having experience building a digital team and strategy within a large multi-national one of the biggest challenges beyond dumping the heavy baggage is addressing the culture change. You have a couple of them highlighted in your numbered points specifically #2. Changing an organization to move fast and make the customer experience the priority can be an uphill battle. I have moved into a digital consulting role and in my view the simple way to see this change is that for the first time ever technology is not following business requirements the business is following the technology. I think some companies and industries will adapt but I think some are just putting on window dressing and cannot re-invent themselves due to the same reasons companies always fail being leadership and culture.

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