Digital Transformation in Content Marketing with Micron’s Dan Bingham

In this interview we take a deep dive into the evolution of content marketing in high tech. We walk through the process of how, Micron, a 40-year-old technology company, evolves its marketing strategies and tactics. We explore the value of influencer marketing, and how to make executives and leaders content generators and social media stars.

 

Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

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