Digital Transformation in Marketing and the ABM Revolution

In this episode, we take a deep dive into ABM strategies and trends and the technology stacks that support them with Jessica Fewless, VP of Marketing and ABM Strategy at Demandbase. We learn about the increasing impact of data used to drive, marketing, sales, customer experiences and personalization. We discuss the subscription economy and why marketing’s job is never done. We then discuss the skills needed to be a leader in marketing today and in the future.

Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

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