Fail fast approach to Digital Transformation

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Digital Transformation is changing the way customers think & demand new products or services.

Today Bank accounts are opened online, Insurance claims are filed online, patient’s health is monitored online while buying things online is the thing of past. Everything is here and now in real time.

Till few years back any failure of decision making in business was scary & not acceptable. It had cost companies to go out of fortune 100 list. Blockbuster, Nokia, Kodak, Blackberry are well known examples of not trying new experiments quickly.

But with the digital era, failure is accepted & it is seen as part and parcel of a successful digital business. Failure must be fast, and the lessons of failure learned, should be even faster. It allows businesses to take a shotgun approach to digital transformation.

Fail fast is all about deploying quick pilots and check the outcome. If it does not work then drop the concept/idea and move on to new one. Be prepared to change the pace or direction as necessary.

No business will undergo digital transformation without making any mistakes. Even if an organization has the best possible culture & strategy in place, there will be stumbling blocks on the road to success. With the digital technologies like Cloud, Big Data, Analytics, Mobility, Internet of Things, at the disposal, organizations can test the innovative ideas quickly before even reaching out to customer for feedback.

Speed is of the essence here. Testing all the ideas without making huge investments, then delivering the applications in weeks and not months or years to remain competitive. This change has helped organizations to reduce the time-to-market of enhancement on customer experience.

Apple is an example of a company which failed but didn’t give up. It moved on, refined its approach, improved its R&D and eventually launched the product its customers deserved.

Domino’s bounced back from customers comments like “your pizza tastes like a cardboard”. With the reboot of menu in 2009 & digital technology they experimented online ordering, created a tracker, which allowed customers to follow their pizza from the oven to their doorstep.

Air New Zealand gone from posting the largest corporate loss in its country’s history to being one of the world’s most consistently profitable airlines by using Big Data Analytics to enhance customer experience in many ways including biometric baggage check-in, an electronic “air band” for unaccompanied minors.

There are several individual examples of failures and success over time:

  • Steve Jobs was fired from the Apple but came back as CEO & made history
  • Thomas Edison failed over 10000 times before success of light bulb
  • J K Rowling of Harry Potter had lots of failures
  • Michael Jordan succeeded after his constant failure to win

But organizations don’t have this time at their hand. They can learn a lot from these individuals failures but quickly move on and achieve success in Digital Transformation.

In Digital Transformation, fail fast is not an option but it is a requirement!!

Sandeep Raut

7th Rank in Global Top 100 Digital Transformation Influencers Delivered speech at India Analytics & Big Data Summit at Bangalore on "How Machine Learning is helping in Digital Transformation" on 4th Feb 2016 Delivered Thought Leadership speech at Unicom - India Analytics & Big Data Summit on "Big Data Analytics disrupting industry" Delivered speech at IIT Mumbai on "Analysing Big data for disruptive innovation" Delivered a keynote speech at Rizvi College of Engineering on "Fraud Detection & Prevention using Analytics" • Director for Digital Transformation in Syntel. • Has more than 29 years of IT Services / Consulting / Off-shoring experience • Over 18 years in Business Intelligence space. • Had helped organizations in establishing the BI-Analytics Services CoEs. • Had spearheaded several marquee accounts and was significantly instrumental in building new business for the practice as well. • Had successfully initiated, mentored & deployed various strategic consulting services & solutions like Digital Transformation, BI Strategy Planning, BI Offshorization, BI Development/Deployment, Campaign Management, Inventory Optimization which resulted into multi-million dollar business. • Had developed & managed Customer relations with Global players across USA, UK & Asia Pacific. Specialties: Digital Transformation, BI & Big Data Analytics Banking and Financial Services, Healthcare LifeSciences, Insurance, Retail Manufacturing - Supply Chain Management

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