GDPR – A Change in the Making

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Organizations all over the EU must be aware by now that the Data Protection Act (DPA) will be changed into GDPR (General Data Protection Regulation). Some of these changes might cause some compliance issues but there’s an easy way to avoid any problems, by raising awareness.

The more your staff and employees know about GDPR, the fewer chances you have, of ever violating the conditions of the reform.

What is GDPR?

GDPR gives customers control over their personal data, to modify, restrict or withdraw consent, and transfer data. For example, you decide to contact Apple to ask how they’re using your personal data because you frequently shop online on their site, and use iTunes. You tell them that they can no longer use your data because you won’t be using their services anymore, and request for them to send your personal information to Spotify instead.

Now Spotify can use your personal data to start making customized music recommendations for you. You also contact Spotify and limit how they use your data, and for what purpose.

How does it help?

GDPR (General Data Protection Regulation) was drafted to ensure that the privacy rights of EU citizens aren’t threatened in any way. This new reform was designed to enable EU citizens to have better control over their personal data. The basic concept behind this instrument is to reduce regulation and to reinforce consumer trust.

In the wake of their reforms, data processors and controllers have been ordered to “implement appropriate technical and organizational measures” taking into account “the state of the art and the costs of implementation” and “the nature, scope, context, and purposes of the processing as well as the risk of varying likelihood and severity for the rights and freedoms of individuals.”

A number of security actions were suggested by the regulation that can be considered appropriate to the risk, such as encryption of personal data, ensuring the confidentiality and resilience of systems and services, the timely restoration of data after a technical issue etc.

Importance of Unified Governance

It has been established that unified governance is essential for gaining better business insights and enabling compliance with many complex regulations and the law such as GDPR or HIPAA.

Without unified data governance, businesses will not be able to comply with legal regulations that are redefining client personal data usage. They will also be at risk of potential data breaches, penalties, and loss of client trust. Moreover, without client consent to access their data, companies cannot use personal client information in order to gain business insights and improve the Customer Experience.

Preparing for GDPR

Most organizations aren’t adequately prepared for the May 25th, 2018 deadline and should see this as an opportunity to begin managing their data properly. GDPR makes it even more imperative for companies to implement data and analytics solutions that help them effectively analyze, classify, and manage their data.

They need to have the technologies, processes, and advanced data and analytics capabilities in place to support proper data governance and management, and better provide a positive Customer Experience across channels.

Present & Future Impacts of GDPR

Currently, organizations need to begin preparation measures regarding their data management. In the long term, there’s an opportunity to differentiate your organization from your competition, and secure a competitive advantage by gaining client consent to use personal data and improve the Customer Experience. GDPR increases awareness of the value of personal data, giving customers more control over their own data, which is becoming a “currency” in this digitally driven era.

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Ronald van Loon

Helping Data Driven Companies Generating Business Value. Ronald has been recognized as one of the TOP 10 GLOBAL BIG DATA, DATA SCIENCE, BUSINESS INTELLIGENCE INFLUENCERS BY ONALYTICA, DATA SCIENCE CENTRAL, KLOUT, MAPTIVE AND PREDICTIVE ANALYTICS TOP 10 INFLUENCERS BY DATACONOMY, is author for leading Big Data sites like DATAFLOQ, DATA SCIENCE CENTRAL and public speaker at leading Big Data, Data Science and Internet of Things events. Recent keynotes: -Happy Customer event, Belgium -Big Data Week, London -Exchange Summit, Barcelona -Big Data Expo, Utrecht -B2B Goes Social, Nyenrode University, Netherlands -Several in company inspiration key notes Do You Have a Compelling Data Science, Big Data (Analytics) or IoT Message and You Want to Co-Author with me or want me to share your articles? ➨➨Just drop me a note via LinkedIn Want to stay up to date with latest Awesome Big Data, Data Science & Business Intelligence case stories, insights & tips? ➨➨FEEL FREE TO CONNECT ON LINKEDIN (you can use my ronald.vanloon@adversitement.com email if required) ➨➨JOIN LINKEDIN GROUP “Awesome Ways Big Data Is Used To Improve Our World” http://ow.ly/GXoYi ➨➨FOLLOW PUBLICATIONS BY RSS: www.ronaldvanloon.com/feed Examples how we help companies ✓ Improve quantity & quality of B2B leads by a data driven Social Media Thought Leadership approach ✓ Improve Customer Experience: provide quantifiable insights & actions in the online & offline Customer Journey ✓ Decrease IT cost & centralize web data​: stream web data to your Data Warehouse ✓ Reduce your churn & increase upsell: predict your customers next action ✓ Manage Data Governance Interested in one of our 100 success stories from top European retail, telco, finance, travel, media & entertainment, manufacturing, energy or service companies? Please feel free to connect with me on LinkedIn (LinkedIn Open Networker/LION) ✉ ronald.vanloon@adversitement.com Twitter @Ronald_vanLoon ☏ +31 (0) 20 7600 700

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