Hearing Your Customers – Advice from Kate Woodcock, VP, Customer Advocacy, VMware

In this episode, Kate Woodcock, VMware’s VP Customer Advocacy, shares strategies for ensuring you are understanding the needs of customers, documenting the feedback, and tracking the feedback through executive decisions and actions. Customers want to be heard. They want their vendors to listen and respond. An important part of customer advocacy, is gaining the confidence of the executive team so they understand the validity of customer feedback, and have confidence that the feedback represents information that can and should be acted upon.

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