How Enterprise Architecture Underpins Strategic Planning

Dan Aston

An enterprise software marketing pro with international experience gained whilst working and living in the United Kingdom, Sweden, and United States. Currently based in Birmingham in the UK, driving Global marketing at Corso.

1 Response

  1. While there’s validity to what’s being discussed, it still represents an inside-out view of the business. What’s really needed is a market-driven approach to enterprise architecture. If leaders truly understand what’s required to capture and understand customer needs and knows what’s needed to compete, then it can focus on the goals for a cogent, realistic product portfolio strategy. Once that strategy is in place, the resources (processes, systems, people, etc.) required to achieve those strategic goals can be more easily clarified. In the big picture, it’s customers first.

    I found a great book called Creative Strategy Generation by Bob Caporale. I highly recommend it for people who need to focus on creating market-driven strategies.

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