How to measure Digital Transformation maturity?

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The digital revolution has created significant opportunities and threats for every industry. Companies that cannot or do not make significant changes faster to their business model in response to a disruption are unlikely to survive

It is extremely important to do digital maturity assessment before embarking on digital transformation.

Digital leaders must respond to the clear and present threat of digital disruption by transforming their businesses. They must embed digital capabilities into the very heart of their business, making digital a core competency, not a bolt-on. Creating lasting transformative digital capabilities requires you to build a customer-centric culturewithin your organization.

This requires new capabilities that organizations need to acquire and develop which include disruptive technologies like Big DataAnalyticsInternet of Things, newer business models.

Digital maturity model measures readiness of the organization to attain higher value in digital customer engagement, digital operations or digital services. It helps in incremental adoption of digital technologies and processes to drive competitive strategies, greater operationally agility and respond to rapidly changing market conditions.

Business can use the maturity model to define the roadmap, measuring progress on the milestones.

The levels of maturity can be defined as per multiple reports available and

adopt the ones which makes more sense to your business.

  • Level 1 : Project based solutions are developed for a particular problem, no integration to home grown systems, unaware of risks and opportunities
  • Level 2 : Departmentalized projects but still not known to organization, little integration
  • Level 3 : Solutions are shared between the departments for a common business problem, better integration
  • Level 4 : Organization wide efforts of digital, highly integrated, adaptive culture for fail fast  and improve
  • Level 5 : Driven by CXOs, customer centric and complete transformation changes happen to organization

Here are the 7 categories on which business should ask questions to all the stakeholders to gauge the maturity of Digital Transformation and identify the improvement and priorities.

  1. Strategy & Roadmap – how the business operates or transforms to increase its competitive advantage through digital initiatives which are embedded within the overall business strategy
  2. Customer – Are you providing experience to customers on their preferred channels, online, offline, anytime on any device
  3. Technology – Relevant tools and technologies to make data available across all the systems
  4. Culture – Do you have the organization structure and culture to drive the digital top down
  5. Operations – Digitizing & automating the processes to enhance business efficiency and effectiveness.
  6. Partners – Are you utilizing right partners to augment your expertise
  7. Innovation – How employees are encouraged to bring the continuous innovation to how they serve the customers

Finally you know when you are digital transformed?

  • When there is nobody having “Digital” in their title
  • There is no marketing focused on digital within the organization
  • There is no separate digital strategy than company’s business strategy

Sandeep Raut

7th Rank in Global Top 100 Digital Transformation Influencers Delivered speech at India Analytics & Big Data Summit at Bangalore on "How Machine Learning is helping in Digital Transformation" on 4th Feb 2016 Delivered Thought Leadership speech at Unicom - India Analytics & Big Data Summit on "Big Data Analytics disrupting industry" Delivered speech at IIT Mumbai on "Analysing Big data for disruptive innovation" Delivered a keynote speech at Rizvi College of Engineering on "Fraud Detection & Prevention using Analytics" • Director for Digital Transformation in Syntel. • Has more than 29 years of IT Services / Consulting / Off-shoring experience • Over 18 years in Business Intelligence space. • Had helped organizations in establishing the BI-Analytics Services CoEs. • Had spearheaded several marquee accounts and was significantly instrumental in building new business for the practice as well. • Had successfully initiated, mentored & deployed various strategic consulting services & solutions like Digital Transformation, BI Strategy Planning, BI Offshorization, BI Development/Deployment, Campaign Management, Inventory Optimization which resulted into multi-million dollar business. • Had developed & managed Customer relations with Global players across USA, UK & Asia Pacific. Specialties: Digital Transformation, BI & Big Data Analytics Banking and Financial Services, Healthcare LifeSciences, Insurance, Retail Manufacturing - Supply Chain Management

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