IBM and Red Hat – the Elephant dances in to the Bazaar

David Terrar

I've been described as a web 2.0 entrepreneur, evangelist and blogger. I'm a software guy who has been around in the industry since a time before PCs - when mainframes, rather than the Internet, ruled the earth. Although I'm a "geek" at heart, my company's mantra is "think Business, not Technology". I'm passionate about helping people make use of the latest social media tools and web 2.0 technology to make their businesses do more for less. I hate waste, and I hate the kind of consultants who want to keep the expertise mystified so they can maintain their expert status (and high fees). I'm the CEO of D2C, a consulting company that provides social media consulting and Software as a Service or Cloud based solutions for content, collaboration, web publishing, CRM and online accounting. I'm also Executive Director of ITBrix, the software company that provides a web publishing, content management and collaboration platform called WordFrame Integra for building a better web presence or community. I write a blog called Business Two Zero about applying web 2.0 technology, SAS tactics and guerrilla marketing to business. I'm an inveterate networker. I'm involved in running London Wiki Wednesdays, I'm one of the founders of the CreativeCoffee Club, and was co founder of Amplified - the network of networks. Creativity is one of the things I like to talk about, because we don't encourage it enough within our education system, or make it a regular part of the day to day processes of our companies and organisations. I'm also a wannabe writer working on some book ideas connected with capturing commercial creativity and helping businesses work smarter. I'm chairman of techUK's SaaS Group, a director of EuroCloud UK, and am on the governance board of the Cloud Industry Forum. I'm from London's East End. I'm based in St. Albans with my wife and two children (aged 20 and 22). My interests outside of work include music, film, and supporting West Ham United.

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