Ideation & Enterprise Architecture for Better Business Outcomes

Dan Aston

An enterprise software marketing pro with international experience gained whilst working and living in the United Kingdom, Sweden, and United States. Currently based in Birmingham in the UK, driving Global marketing at Corso.

1 Response

  1. Dan, thank you – one underlying requirement is the Operating Model being proposed i.e the Organisation together with its processes, technology, people etc – how does the model facilitate innovation and the eventual disruption that brings? On well established and large Organisations there are are already stakes on the ground – my observation is that in order to facilitate innovation and to de-risk change VC is used – WPP is a well established investor with large participation and in partnership with incubators, Nestle does it in-house, Banking and with Fintech is highly disruptive at the moment – Santander is buying, RBS is experimenting ….

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