Digital Marketing Executive at InKnowTech 7 Years of Working Experience in Digital Marketing, SEO, SMO, SEM, Web Analytics, Google Penalty Audits & recovery. Proficient in all aspects of search engine optimization techniques, methods, algorithms to generate leads, traffic & solid high organic rankings at search engines using various online marketing techniques. - Extensive experience in implementing successful SEO strategies for Multilingual, FMCG, Health Care, Personal Branding, IT Services, hyperlocal and media websites - Perform analysis, testing, and reporting of search marketing campaigns and provide recommendations based on traffic patterns, navigation paths, bounce rates, conversion trends, etc - Well versed tools: Google Analytics, Google Webmaster, Keyword research, Adwords, SeoMoz, OpenSiteExplorer, Omniture - Practical knowledge of Social Media Optimization (SMO), Social Media Marketing (SMM), email marketing, mobile marketing -Experience in Conceptualization, Creation, Running keywords targeted PPC campaigns -Experience in Landing Page Optimization for getting best Return on Investment (ROI) for PPC campaigns. - Knowledge on A/B testing techniques. - Expertise in setting e-commerce websites using platforms like WordPress - Successfully ran Adwords, Facebook ad campaigns with an ROI>2x Industry Sector Knowledge: Information Technology & Services
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