This post first appeared at InfoSec Institute 6/2011. All seemed well with backup operations at my company, until I got a visit from an operations center engineer. The lock already hanging open,...
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Do you know what your customers want when they visit your website? And do you know what makes them bounce away to visit another site instead of choosing products or services and continuing to checkout on your site?
All too often, business owners and executives accept customer behaviour on their websites as something natural and unavoidable. This is particularly unfortunate when they could be using big data and analytics to not only find out what obstacles or challenges are preventing them from completing more sales, getting higher overall values per sale, and increasing customer retention as well. All of this is possible with the help of big data and a digital transformation.
What Is a Digital Transformation and Why Is It Important?
Before we go any further, we must be clear – big data and analytics are nothing more or less than tools. The key to success in the twenty-first century is to perform a digital transformation. Your business needs to do more than adopt a few cool technologies and have presences online and on social media platforms – it needs to transform to incorporate these changes into its fabric and structure.
Yesterday I talked about some of the cultural and strategic matters a company needs to get right before going global. Once those are taken care of, it can begin tackling the legal and technological issues at hand.
Every company in the world is looking to secure its digital future. This ‘digital transformation’ is a difficult process to master. Companies need to ask themselves whether they have what it takes to offer consumers the experiences they demand and to outperform the competition. But there is no standard checklist of changes you need to make to drive your digital transformation. Every company needs to determine where it stands and where it needs to go. But that does not mean they have to be in the dark.
The global marketplace is quickly becoming a more integrated environment where individuals and businesses collaborate in real time across multiple geographies. This is possible today because of new innovations in technologies and the ability to work seamlessly in virtual space. The development of cloud technologies, as well as the availability of on-demand solutions, knowledge workers, and equipment resources, makes it possible to operate as a global player in a growing marketplace.
Once again, everybody is talking about China. On Feb. 19, Mandiant, an American security company issued a startling report — the result of a six-year investigation — that makes the claim that the United Sates is in a cyber war with a 12-story building in Shanghai. The private security analyst concluded that the building is home of China’s stealth cyber war division, the People’s Liberation Army Unit 61398.