CIO WaterCooler Community Articles

Digital transformation — is it potentially just hype?

Data and Digital expert Clinton Jones breaks down the concept of Digital Transformation. For this and future generations, online shopping, real-time insights, digital service delivery and support and interactions are nothing unusual and in fact, they are implicitly assumed to be on offer. Businesses that don’t offer an experience that is aligned with this expectation will likely fall out of favour and see declining growth and stagnation.

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