Can you be an effective leader without building a strong personal brand? A renewed focus on your personal brand might be just the thing to inspire you to greater heights in your leadership.
As technology and workplace continues to go mobile, modern life seems to be pushing us to compete more than ever, making it critical for us to differentiate ourselves, in order to reach our goals. And expectations are even greater for leaders to be out in front of all these market forces, to provide their vision and advice for others to move forward. So a strong personal brand seems to be a critical feature of leadership development. Leaders must develop their image consciously continue to invest in their brand and themselves, so that they can effectively serve the company and communities that they lead.