CIO WaterCooler Blog

Your Personal Brand (Online)

By Ian Moyse (Industry Cloud and Channel Sales Leader) , rated #1 Cloud Influencer 2016 and Awarded a Linkedin Power Profile 2015 I am often amazed at how little most sales people invest in the value of their own personal...

4 Questions You Should Ask Yourself Before You Implement Any Big Data Strategy

AAEAAQAAAAAAAAQXAAAAJDk1MjgyZDRmLTljYzEtNGU3OC04ODNkLTJhNzc1YzJkMjRjMAWhether you run a small business with just a few employees or you are in charge of a multinational corporation, you can benefit from an effective big data strategy. Thanks to website analytics, geo-location services, data mining, and the constant stream of data flowing to and from us through everyday devices and products, there is more market data available today than at any other time in history.

Not only that, but the amount of data we’re producing is growing at an incredibly rapid rate. In less than five years from today, experts predict that our annual data creation will reach nearly 45 trillion gigabytes. With mind-boggling amounts of data like that available to individuals, corporations, and governments, there is no question that your business needs a big data strategy.