CIO WaterCooler Blog

Blockchain

Blockchain governance – Even if Blockchain is secure (often moot), its whole ecosystem needs governance.

Cryptocurrencies are a bit of a joke at the moment, whatever their longterm future. Fraud, cybertheft, put-downs from the regulators, dodgy use cases (money laundering, ransomeware etc) are bad enough but sometimes exchanges apparently just “lose” cryptocoins: see here. Blockchain (the technology behind cryptocurrencies), however, is not any sort of...

Digital Expert Interviews: Terminus Co-Founder and Account Based Marketing Expert Sangram Vajre

In this episode we dive into the strategies, tactics and digital technologies involved with account based marketing (ABM) – one of the hottest trends in marketing. We learn how ABM evolved, how it is different from traditional marketing, plus the impact it is having on sales and customers’ experiences today....