Personal Branding & Its Increasing Importance

Ian Moyse

An energetic leader and senior executive in the Cloud Solutions industry. I have been passionate about computing since I was 14, falling into sales at age 20. I embrace sales as a skilled profession & still love learning new things, am competitive and enjoy exceeding customer expectations. ✔ Proven expertise in cloud & software sales and marketing with a successful track record of rapidly scaling sales, creating & managing high performing sales teams & opening new markets. ✔ Proven management and building of enthusiastic and committed teams. ✔ Experience of a wide range of sales disciplines through building and leading direct, indirect & inside sales teams across multiple geographies UK, EMEA, USA ✔ Deep knowledge of channel based sales approaches, having created powerful tier 1, tier 2, OEM & Alliances revenue generating partner eco-systems on multiple occasions. ✔ Experienced in selling Cloud, Security & CRM to both channels & end user clients, from small to mid-market through to Enterprise. ✔ Have led small start-up teams in small organisations through to pan EMEA large sales teams in global vendors. Specialities: Leading rapid growth in technology companies. Sales & marketing leadership. Building & retaining ‘A’ player teams. Leading by example, removing sales obstacles & mentoring sales teams. Opening new geographic markets & creating revenue from new product lines. Identifying & recruiting appropriate channels to aid market growth. Recognition: ✔ Sales Director of the Year 2015 (Institute of Sales & Marketing Awarded). ✔ Sit on the board Eurocloud UK & Governance Board of Cloud Industry Forum (CIF). ✔ 2014 Ranked 9th w/wide in top 50 most influential people in Sales Lead Management (SLMA) ✔ Klout Social Score 78 ✔ TalkinCloud global top 200 cloud channel experts 2011 ✔ Listed on MSPMentor Worldwide top 250 list for 2011 & 2014 ✔ Listed in top 25 of the w/wide SMB Nation 150 Channel Influencers list 2012 & 2013

2 Responses

  1. Excellent points, Ian. Do you think that most people have the skills needed to properly manage their own personal brand? Personally, I think I’m getting more and more convinced that personal brand coaches are needed to help people get pointed in the right direction, and stay on track.

    I write a blog for my company about Personal Branding, and I’d love your thoughts on some of the ideas and thoughts we offer there — it’s located here:

    Thanks again for the great article! Jay

  2. Ian Moyse says:

    Jay thanks for the comment and I agree that most do not have the skills as neither did I. However it is not complicated to learn and take it a step at a time. I also agree there is a market for personal brand coaches or consultancy as I have already helped a few individuals and businesses in this direction. Not really telling them anything they could not figure out themselves, but more helping give them the shortcuts so they don’t have to ! ie spoonfeeding to get straight to the success plan – i was slow to pickup on some things through self learning and which tool to use, etc.

    I think there are many social trainers out there who don’t walk the walk, check their own brand profile, their Klout and Kred, their successes before spending any money is my advice.

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