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Tech Talk

Tech Talks – Ep 215 with Lisa Targett, UK GM of TRIBE – Who better to create advertising than your own customers?

Today we’re talking to TRIBE’s UK General Manager Lisa Targett. If you’re not familiar with TRIBE they are a global influencer marketing platform. Think influencer marketing is a fad that’ll come and go? Think again. This chat explores how co-creation and reduced costs of entry are allowing creative new advertising campaigns across traditional and social channels, as well as giving fans a chance to create ads for the products they buy!