The Human Factor – Michael F. Schein

The Human Factor – Michael F. Schein

On this episode Jenny is joined by author of “The Hype Handbook”  Michael F Schein. They talk all about punk rock, psychotic traits and why applying “badguy” tactics to good guy goals is a legitimate marketing strategy.

To find Michael’s book on Amazon, click the link here for the UK and click here for the US.

To follow Michael on LinkedIn, click this link here.

To follow Michael on Twitter, click the link here.

To follow Michael on Facebook, click this link here.

Note: music for the show was provided by;

Spinnin’ by Alex (c) copyright 2011 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/AlexBeroza/32423 Ft: spinningmerkaba

Jenny Radcliffe

I am an expert in the psychology and tactics behind Social Engineering attacks, as well as negotiations, nonverbal communication and deception. I have a strong academic and corporate background, and was a senior procurement leader before becoming a consultant and trainer in both negotiation and procurement strategy and skills. I lecture at several business schools at Masters level in many business topics and am a guest lecturer in both security and procurement disciplines. I help clients in different ways from psychological pen-testing, to breaking security systems, from coaching and training, to strategic assignments, crisis situations and professional investigative work. I can assist with leading negotiations on behalf of clients or coaching individuals and teams to excel in this area. I am a professional speaker, and appear regularly at conferences, webinars and company events,(Rant, InfoSec, Disa, NordicIT) and I talk about how “people hacking” using psychological methods can be a huge threat to organisations of all sizes. I help security teams and professionals to use the tools of human hackers to enhance awareness campaigns, persuade and influence their stakeholders and understand how culture contributes to organisational vulnerability. I offer consultancy, training and coaching services ranging from skills assessments and corporate psychological profiling, to masterclasses in all of my areas of expertise including non-verbal communications, lie detection, social engineering, rapid rapport building and public speaking.

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