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A Business Executive Briefing on OnSite Conversion Management

Report Author(s): Gerry Brown


Whenever we go on the Internet we leave behind a set of
digital footprints in the sands of the web. These footprints
are now being tracked for commercial gain. Web site
analytics uses these footprints to provide market research
statistics on visitor behaviour on web sites. To date most
marketing spend is on driving visitors to sites using search
engine optimization (SEO), pay per click (PPC) and affiliate
marketing. However, this is now changing…

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