Choosing a platform or an application based approach to MDM
In this paper we will discuss the requirement for multi-domain MDM implementations. Rather than consider this in general terms we will illustrate this by means of a number of use cases. We will then go on to consider the implications of such requirements and discuss the relative merits of different technical approaches to these solutions. However, before doing any of this we need to explain why there is the mismatch between customer data on the one hand and product data on the other, which we have already alluded to.