Predictive and Prescriptive Analytics

Report Author(s): Philip Howard


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Historic analysis is just reporting. To be actionable, insight needs to alert you to what is likely to happen. That is the core of predictive analytics: identifying future trends, whether these be threats or opportunities. Even that is often not going to be enough: you know that something is likely to happen, but what do you do about it? Prescriptive analytics provides the actions – both the things you must do, and the things you should not do.

Bloor Research

Bloor is an independent research and analyst house focused on the idea that Evolution is Essential to business success and ultimately survival. For nearly 30 years we have enabled businesses to understand the potential offered by technology and choose the optimal solutions for their needs.

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