SAP CX’s Strategy, Past, Present and Future with Alex Atzberger, President, SAP CX

In this episode our guest is SAP CX’s President, Alex Atzberger. We discuss SAP’s leadership decision to go big in CRM, the acquisitions and engineering that followed, and the strategy to use their massive data advantages and their intelligent enterprise strategies to their advantage. This is a fascinating interview that provides an inside look at SAP’s strategy to compete and win in the CRM market.


Kevin Benedict

Kevin Benedict serves as a futurist in the Future of Business group at Tata Consultancy Services. He is an optimistic futurist, and passionate advocate for using technology for social good. He writes and speaks globally on emerging and disruptive technologies, business strategies and marketing trends. He loves building teams, innovating, designing new strategies and winning. He is curious and loves communicating complex concepts and evangelizing best practices. He hosts a variety of online tv channels where he has interviewed hundreds of executives and thought leaders on industry trends and emerging technologies. He loves writing, is a social media expert, SAP Mentor alum, current SAP Influencer program member and global speaker on the deeper strategies of business and technology transformation.

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