Silicon Valley Series: Customer Analytics, Personalization and Privacy

In this Silicon Valley Series I was honored to interview a number of very smart and experienced Silicon Valley dignitaries on a variety of important business trends, technologies and strategies.  I hope you find this series of short interviews useful.

In this episode, we learn from Silicon Valley veteran CMO (Chief Marketing Officer), brand and digital marketing expert, Mark Lewis (Twitter @marklewis_sf).  We discuss the latest trends and strategies in personalization, and related privacy challenges.

Read more from the Center for Digital Intelligence™ here.

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Kevin Benedict

Kevin Benedict serves as a futurist in the Future of Business group at Tata Consultancy Services. He is an optimistic futurist, and passionate advocate for using technology for social good. He writes and speaks globally on emerging and disruptive technologies, business strategies and marketing trends. He loves building teams, innovating, designing new strategies and winning. He is curious and loves communicating complex concepts and evangelizing best practices. He hosts a variety of online tv channels where he has interviewed hundreds of executives and thought leaders on industry trends and emerging technologies. He loves writing, is a social media expert, SAP Mentor alum, current SAP Influencer program member and global speaker on the deeper strategies of business and technology transformation.

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