Slack: What we know so far

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Since its launch in August 2013, team collaboration tool Slack has gained two million followers, raised nearly $400m in funding and shaken up the market for team collaboration technologies. We’re currently running a research project to find out more about what’s driving usage of Slack, and how people are benefiting from it.

Our research project is still running, and if you’re a Slack user, we’d love to get your input through our short web survey (it’ll stay open until March 15th).

Here’s some of what we know from our work so far.

Why Slack?

43% of our survey respondents so far tell us they’re using the product because their peers are already using it; 23% say they’re using it because they heard about it in the media. Only a relatively small minority of respondents are using Slack because of any more formal impetus (a corporate rollout, or because existing tools are judged to be inadequate).

In short, then: these are classic hallmarks of viral adoption.

What people like most about Slack

The most popular reason cited for using the tool (with over half of our current respondent base giving this reason): ease-of-use. In second place: the fact it’s is free. In third place, there’s a tie: the fact that there’s a Slack desktop app; the fact that it provides open group messaging; and the external tool integration options available.

Biggest benefits

What do people think are the biggest benefits they get from using Slack? In first place: the ability to collaborate more effectively with internal team members. In second place: reduced use of email. In third place: the ability to keep better track of day-to-day activities in organisations.

Under the radar?

As mentioned above, it looks like Slack’s growth could be largely due to viral adoption. So, is it flying below the radar? On the strength of the data we’ve already gathered, it appears that this is partly the case: nearly 40% of our survey respondents thus far tell us “my organisation does not object to business use of Slack, but it is not a formally approved or recognised tool.”

Add your experiences?

There’s much more we’ll be sharing when our project’s wrapped up at the end of March. Watch this space!

In the meantime – if you’re a Slack user and you haven’t yet taken 5 minutes to complete our survey, we’d love your input. We’ll share the results with you: and in fact, as a ‘thank you’ for your help, we’ll give you a month’s free Premium membership to The Advisor so you can also explore our 100+ other Premium reports.

The post Slack: What we know so far appeared first on The Advisor.

Angela Ashenden

I lead the Collaboration programme at MWD Advisors, a UK-based technology and industry research and advisory firm, where I specialise in Social Collaboration technologies and practices. As well as tracking market trends, my research focuses particularly on the practicalities of achieving success with social collaboration deployments, and I have built up a great portfolio of case study research to support my advice to clients around strategy and best practice. I regularly present at conferences and seminars on Collaboration technology and market trends and adoption best practice, as well as writing for various media and trade publications. I've been quoted and/or had articles published in AIIM, CIO UK, Computer Weekly, CMSWire, ebizQ, Huffington Post, Information Age, Information Week, InsideOut,, Our Social Times, PCPro, simply-communicate and The Times Raconteur. At the moment I'm helping MWD put together a fantastic event focused on the practicalities of delivering business value from social collaboration: Making Social Collaboration Work (October 15th in London, UK): see

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