Tagged: Big Data

Big Data

5 Things You Should Know About Big Data Enterprise Architecture

Big Data has changed the way in which organizations understand and make use of the growing volume, velocity, variety and value of enterprise data. Any company, whether large or small, can take steps to analyze and make use of the disparate information it has access to, speeding up and increasing focus on initiatives that help drive and grow the company.

With the correct approach, enterprise architecture helps the business target the right market activities and fine tune marketing, sales and business operations.

Customer Journey

Big Data, Business Intelligence and the Customer Journey

In the most basic sense, using Big Data provides context and correlations. By adding a layer of Business Intelligence, companies can blend multiple data sources (which were previously unconnected) and present it visually in...

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