Tagged: CRM

How Do You Get A Salesforce 360° View Of Mobile (Cell) Phone Activities ?

Data, Big Data, Insights all great if you have the data captured in a format and place you can use it. with CRM it is difficult enough to get users to capture all the data you want, let along telephony data. Now add the complexity of an increasingly mobile workforce. How do you best capture more data from mobile users with less effort, what are the options and barriers?

6 Tips for Integrating Business Intelligence Solutions with Your CRM

 

In the age of Big Data, companies are pushing to collect and analyze as many data sources as possible so they can enrich the customer experience and drive sales. One way to gather rich data is by integrating Customer Relationship Management (CRM) tools with business intelligence (BI) platforms. CRM provides companies with customer-centric data that directly relates to satisfaction, engagement, and experience metrics – while BI can add an additional layer to present this data in a meaningful and actionable way.