How to Discover Hidden Value in Your Customer Journey
The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today’s world you...
Tagged: Customer Journey
Big Data, Business Intelligence and the Customer Journey
In the most basic sense, using Big Data provides context and correlations. By adding a layer of Business Intelligence, companies can blend multiple data sources (which were previously unconnected) and present it visually in...
