Customer Experience a Digital Winner’s 2019 Playbook
Winners know how the game is played. When rules change, so do their game plans. In this article I have created a customer experience playbook on what it will take to win in 2019.
Tagged: digital transformation
What Really is Digital Transformation?
What really is Digital Transformation? You may be surprised to find it’s a lot less technical than you think.
Transforming the traditional to digital requires we understand what Digital really means…
Digital Transformation in Content Marketing with Micron’s Dan Bingham
In this interview we take a deep dive into the evolution of content marketing in high tech. We walk through the process of how, Micron, a 40-year-old technology company, evolves its marketing strategies and tactics. We explore the value of...
Defining the tech leader tribe and the power of community
A brief opinion piece on the characteristics often exhibited by tech leaders.
