When many of us hear the term “Influencer Marketing” we immediately think of B2C examples involving celebrities on Instagram with exaggerated appendages hawking wares, but what about influencer marketing in...
by Kevin Benedict · Published 20th April 2018 · Last modified 26th April 2018
In this episode I interview Jim Dever, SAP’s VP of Influencer Marketing, and learn how influencer programs work, the value SAP receives from them and the key strategies and tactics...
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