Digging into CX with SAP’s CMO of CX, Kevin Cochrane
I am excited to share my interview with Kevin Cochrane, SAP’s CMO of Customer Experience. SAP, as one of the largest global technology companies, has been in the midst of...
Tagged: SAP
Digital & Marketing Leadership: Mika Yamamoto, Chief Digital Marketing Officer, SAP
In this episode, I have the privilege of interviewing SAP’s Chief Digital Marketing Officer, Mika Yamamoto about SAP’s marketing strategies. We discuss why SAP decided to separate the CDMO role...
Digital Expert Interviews: SAP’s VP of Influencer Marketing, Jim Dever
In this episode I interview Jim Dever, SAP’s VP of Influencer Marketing, and learn how influencer programs work, the value SAP receives from them and the key strategies and tactics...
IoT and VCR: finally, R is for…
This is the last of a 3 article run aimed at helping people cut through some of the hype and get a grasp around why IoT is worth looking at. There is...
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