I am excited to share my interview with Kevin Cochrane, SAP’s CMO of Customer Experience. SAP, as one of the largest global technology companies, has been in the midst of an impressive level of digital transformation in sales, marketing and...
In this episode, I have the privilege of interviewing SAP’s Chief Digital Marketing Officer, Mika Yamamoto about SAP’s marketing strategies. We discuss why SAP decided to separate the CDMO role from CMO, and how they divided responsibilities. Spoiler Alert – The...
In this episode I interview Jim Dever, SAP’s VP of Influencer Marketing, and learn how influencer programs work, the value SAP receives from them and the key strategies and tactics behind influencer marketing. Enjoy!
This is the last of a 3 article run aimed at helping people cut through some of the hype and get a grasp around why IoT is worth looking at. There is no cookie cutter solution, it will vary dramatically from business...
