Technology and Marketing Leadership – Insights from Expert Mika Yamamoto

In this compelling and insightful interview with expert and veteran technology executive Mika Yamamoto, we take a deep dive into technology and business leadership, plus the evolution of marketing.

We also explore the evolving role of CMOs and the skills they need to successfully lead today and in the future. Any business and technology leader will find much to learn in this interview.

Mika has served in the roles of Chief Digital Marketing Officer at SAP, President of Marketo, VP/GM at Adobe, and Head of Marketing and Merchandising at Amazon Books to name a few.

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Kevin Benedict

Kevin Benedict serves as a futurist in the Future of Business group at Tata Consultancy Services. He is an optimistic futurist, and passionate advocate for using technology for social good. He writes and speaks globally on emerging and disruptive technologies, business strategies and marketing trends. He loves building teams, innovating, designing new strategies and winning. He is curious and loves communicating complex concepts and evangelizing best practices. He hosts a variety of online tv channels where he has interviewed hundreds of executives and thought leaders on industry trends and emerging technologies. He loves writing, is a social media expert, SAP Mentor alum, current SAP Influencer program member and global speaker on the deeper strategies of business and technology transformation.

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