Ian MoyseIndustry Cloud Influencer & Board Member Cloud Industry Forum  

Having worked in the cloud computing arena for approaching 14 years I have seen many changes in technology, strategy and opinion of clients in their views to cloud technology platforms and solutions.

Attitudes to cloud adoption have changed, going through many phases from the ‘we’ll never go cloud’ to ‘w’ell use it in simple non critical areas’ through to today’s cloud committed firms pushing to leverage cloud compute power across all areas possible. Alongside this has come a change in diligence and questions, less why should we consider cloud, to more mature questions relating to data security, access controls, portability and scalability.

Businesses have an increased focus on moving away from the world of custom code wherever possible to more repeatable cloud offerings, where configuration replaces custom, reducing operational and maintenance costs and allows firm driving of a faster time to market.

Change ahead warning sign

Cloud has changed the customer to Vendor landscape dramatically in several ways including;

  • Flattening of the market – Not so long-ago solutions designed for the enterprise required infrastructure, hardware and implementation costing them out of the market for the average firm; cloud has removed this barrier allowing all firms access to the rich power and function equally.
  • Relationships  – Many traditional vendors only engaged with their clients through resale channels, with cloud this has changed with the delivery mechanism allowing vendors to reach direct customers on a global basis rapidly; an increasing number of customers now having direct cloud vendor relationships
  • Financial – Cloud has changed models from an upfront Capex approach to an Opex, subscription model, changing how the business views its IT assets and investment.
  • Installation – installation of old solutions was a necessary evil, having no true value, simply a necessity to getting to the start line of configuring for your business. With Cloud this is removed, with deployment being near instantaneous, all focus switches to the more valuable configuring to business needs and processes.
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For the Enterprise Vendors such as Oracle, this leads to a wider addressable market, where the cloud offering is affordable and applicable to all from very small to the largest of Enterprises. Brands traditionally seen as expensive or addressing a specific market size segment can now broaden their appeal and value.

cloud glasses

Cloud empowers removal of the ‘Tech-Debt’ of focusing spend on keeping the lights on and maintaining the status quo, allowing a refocus on innovation and progression. The understanding and reasons to adopt cloud have moved from the infancy stage to the teenage years, moving past the ‘its cheaper’ mantra often sold in the early days to a more mature position of consideration.

Today businesses may lead with cloud for a plethora of reasons from greater agility, a refocus of core efforts from keeping the lights on to focused innovation, through to making the business more attractive to the new employee economy where skilled Millennials and Z’s look to join forward thinking agile firms.

Often cloud is also adopted as a conduit to a greater flexibility where businesses are acquiring and merging and having a need to uniform processes across work forces quickly and at lower cost. Cloud makes absorption and growth easier, buy a company and extend your platforms to those users in minutes and hours, not weeks and months. Another driver comes from a need for organisational value, investors taking favour to organisations that are agile, cloud ready and utilising leading cloud brands for market advantage.

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We have to remember that cloud encompasses SaaS, PaaS and IaaS alongside internal apps, so a multi-cloud approach is becoming the norm. Here customers have a breadth of options now available from traditional brand names to newer born in the cloud vendors. With exceptions, such as Oracle, most vendors play in only 1 or 2 of these cloud form factors and a mix of cloud relationships will develop for the customer.

However, the path is still not cleared for easy and fast full cloud adoption and before we enter the ‘Adult Stage’ of cloud we need to see some further progression. For example, from the burying of the legacy tech mindset, where a favour to develop and install locally often remains, protecting legacy people tech skills and accreditations, believed job security and political ad emotional drivers.

Cloud is the underlying enabler for so much from Big Data, AI, IOT that long term resistance is futile and the new generation entering business will look back wondering why it took so long for the barriers to come down.

Ian Moyse

Ian Moyse, is Sales Director at Natterbox, a Cloud Telephony provider and has over 30 years of experience in the IT Sector, with 25 of these in Leadership roles. He was named #1 on the top 100 cloud influencers list in 2015-2017 and #18 on the IOT influencers list.. He is recognised as a leading cloud Blogger and was listed in the EMEA top 50 influencers in Data Centres, Cloud & Data 2017. Ian can be followed on twitter here > In 2015 he was named 48th most connected on LinkedIn Worldwide and awarded a Linkedin Power Profile as a top 10 Influencer in the UK technology sector. Starting as a Systems Programmer at IBM in the mainframe environment, he has held senior positions in both large and smaller organisations including Senior Vice President for EMEA at CA and Managing Director of several UK companies.  Moyse has been keynote speaker at many events and runs one of the largest Channel Discussion Groups worldwide on LinkedIn. He sits on the board of Eurocloud UK and the Governance Board of the Cloud Industry Forum (CIF) and in early 2016 Ian was appointed to the Board of FAST (Federation Against Software Theft) as their cloud advisor. Other accolades to Ian's name include being awarded global 'AllBusiness Sales AllStar Award for 2010' and The 'European Channel Personality of the Year Award for 2011' and he was named by TalkinCloud as one of the global top 200 cloud channel experts in 2011 and listed on the MSPMentor top 250 list for 2011 which tracks the world's top managed services experts, entrepreneurs and executives. Ian was also given the accolade by Channelnomics of 2011 Influencer of the year for Europe Recognition: ✔ Sales Director of the Year 2015 (Institute of Sales & Marketing Awarded). ✔ Sits on the board Eurocloud UK & Governance Board of Cloud Industry Forum (CIF). ✔ 2014 Ranked 9th w/wide in top 50 most influential people in Sales Lead Management (SLMA) ✔ Klout Social Score 79 ✔ TalkinCloud global top 200 cloud channel experts 2011 ✔ Listed on MSPMentor Worldwide top 250 list for 2011 & 2014 ✔ Listed in top 25 of the w/wide SMB Nation 150 Channel Influencers list 2012 & 2013

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