The role of Mobile in Digital Transformation
Our world has become increasingly digital.
The mobile-first strategy is no longer valid as we live in the mobile-only world.
Today number of people having mobile phones on the planet is much bigger than bank account holders or credit card holders globally.
People use mobile devices as Swiss pocket knives: they serve a range of needs, activities, and purposes.
We shop and buy more of our products online or via mobile, we decide where to eat, buy a car, and hire a plumber by looking at the app digitally. Any critical decision that is made, a credit decision, admissions into a top university, accessing your social security benefits statement etc. are all made electronically.
With the proliferation of new digital platforms, businesses of are forced to rethink their physical presence. Gone are the days where you just have an app and a website: it’s vital now that mobile’s role is understood within the larger digital ecosystem.
Mobile is now present along every step of the end-to-end customer journey, from research and inspiration to return. Mobile is one of the most important touchpoints in the customer lifecycle.
Mobile has already stormed the Banking, Travel, Retail industries. Mobile has become an integral part of the shopping experience as consumers spend more time with mobile devices than with desktop and laptops combined.
Users leave billions of data points, which brands use, by applying analytics to personalize & keep them actively engaged to generate revenue. Integrating social media networking channels with the mobile apps would further allow the consumers interact freely with the enterprise, paying the way for increased brand loyalty.
With so many advances in mobiles, the mCommerce has also changed the face. Since the launch of iPhone, mobile commerce has moved from sheer text messages to apps. There are so many uses for ticketing, to money transfers, information services like news, stocks, traffic alerts etc.
Mobile payments have gained momentum and as more options become available, usage is set to surge. Consumers are adopting mobile wallet apps, Google wallets, smart watches and devices with Apple Pay, Samsung Pay t capabilities.
Mobile brings various advantages like portability, instant connectivity, personalization & localization of services. Further, it allows businesses to be visible to the customer at all times, build brand and recognition.
Even at work and out of office employees can benefit from mobile access to information, work from anywhere, reduce traveling and increase overall efficiency. While an organization can benefit from easy collaboration with team members, helping sales folks with quick information at their fingertips.
Businesses are focused on delivering growth and profitability with faster; better decision-making, & mobile technologies appear to be in the driver’s seat in this Digital Age.