Three Social Login Myths Dispelled

CIOWatercooler recommends original article from: Author: Michael Tarbet

Social login myths are holding businesses back from taking advantage of social login’s potential to improve customer experience.

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Caroline Castrillon

Sales-driven demand generation expert who markets to both Consumer (B2C) and Commercial (B2B) audiences through multiple channels (direct & indirect) using both online and offline tactics. Builds and manages large, successful, global teams and works cross-functionally to achieve measurable revenue growth. Equally skilled at working in entrepreneurial (start-up) as well as large corporate settings. Thrives in highly competitive environments that are deadline and metrics driven. CORE COMPETENCIES: ► Marketing Strategy & Management ► Demand Generation ► Online Advertising & Email Campaigns ► Social Media ► Integrated Marketing Programs ► Lead Generation & Nurturing Programs ► Brand Positioning & Messaging ► Retail Marketing ► Sales Enablement ► Content Syndication ► Marketing Communications (Marcom) ► Co-Marketing / Partner Marketing ► International / Global Marketing TECHNICAL SKILLS: Customer Relationship Management (CRM) | Marketing Automation Software: ► Eloqua ► HubSpot ► Salesforce.com Web Analytics: ► Google Analytics ► Omniture LANGUAGES: English, Spanish, Portuguese CONTACT INFO: caroline.castrillon@gmail.com

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