Three Social Login Myths Dispelled

CIOWatercooler recommends original article from: Author: Michael Tarbet

Social login myths are holding businesses back from taking advantage of social login’s potential to improve customer experience.

Read the article..

Caroline Castrillon

Sales-driven demand generation expert who markets to both Consumer (B2C) and Commercial (B2B) audiences through multiple channels (direct & indirect) using both online and offline tactics. Builds and manages large, successful, global teams and works cross-functionally to achieve measurable revenue growth. Equally skilled at working in entrepreneurial (start-up) as well as large corporate settings. Thrives in highly competitive environments that are deadline and metrics driven.

CORE COMPETENCIES:

► Marketing Strategy & Management
► Demand Generation
► Online Advertising & Email Campaigns
► Social Media
► Integrated Marketing Programs
► Lead Generation & Nurturing Programs
► Brand Positioning & Messaging
► Retail Marketing
► Sales Enablement
► Content Syndication
► Marketing Communications (Marcom)
► Co-Marketing / Partner Marketing
► International / Global Marketing

TECHNICAL SKILLS:

Customer Relationship Management (CRM) | Marketing Automation Software:

► Eloqua
► HubSpot
► Salesforce.com

Web Analytics:

► Google Analytics
► Omniture

LANGUAGES: English, Spanish, Portuguese

CONTACT INFO: caroline.castrillon@gmail.com

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