Category: Business Intelligence

6 Tips for Integrating Business Intelligence Solutions with Your CRM

 

In the age of Big Data, companies are pushing to collect and analyze as many data sources as possible so they can enrich the customer experience and drive sales. One way to gather rich data is by integrating Customer Relationship Management (CRM) tools with business intelligence (BI) platforms. CRM provides companies with customer-centric data that directly relates to satisfaction, engagement, and experience metrics – while BI can add an additional layer to present this data in a meaningful and actionable way.