Category: Data Management

Digital

Customer 360º view in Digital age

In today’s digital age of customer hyper-personalization, organizations identify opportunities for real time engagement based on data-driven understanding of customer behavior. Customers have taken control of their purchase process. With websites, blogs, Facebook updates, online reviews and more, they use multiple sources...

Big Data

5 Things You Should Know About Big Data Enterprise Architecture

Big Data has changed the way in which organizations understand and make use of the growing volume, velocity, variety and value of enterprise data. Any company, whether large or small, can take steps to analyze and make use of the disparate information it has access to, speeding up and increasing focus on initiatives that help drive and grow the company.

With the correct approach, enterprise architecture helps the business target the right market activities and fine tune marketing, sales and business operations.