Category: Data Management

How a Digital Transformation Can Improve Customer Experience with Big Data

AAEAAQAAAAAAAAWpAAAAJDY3ZmJiYWI5LTFlZDctNGI4Zi1hNTg0LTdlZDA4ZWRlYTAzNQ

Do you know what your customers want when they visit your website? And do you know what makes them bounce away to visit another site instead of choosing products or services and continuing to checkout on your site?

All too often, business owners and executives accept customer behaviour on their websites as something natural and unavoidable. This is particularly unfortunate when they could be using big data and analytics to not only find out what obstacles or challenges are preventing them from completing more sales, getting higher overall values per sale, and increasing customer retention as well. All of this is possible with the help of big data and a digital transformation.

 What Is a Digital Transformation and Why Is It Important?

Before we go any further, we must be clear – big data and analytics are nothing more or less than tools. The key to success in the twenty-first century is to perform a digital transformation. Your business needs to do more than adopt a few cool technologies and have presences online and on social media platforms – it needs to transform to incorporate these changes into its fabric and structure.

4 Questions You Should Ask Yourself Before You Implement Any Big Data Strategy

AAEAAQAAAAAAAAQXAAAAJDk1MjgyZDRmLTljYzEtNGU3OC04ODNkLTJhNzc1YzJkMjRjMAWhether you run a small business with just a few employees or you are in charge of a multinational corporation, you can benefit from an effective big data strategy. Thanks to website analytics, geo-location services, data mining, and the constant stream of data flowing to and from us through everyday devices and products, there is more market data available today than at any other time in history.

Not only that, but the amount of data we’re producing is growing at an incredibly rapid rate. In less than five years from today, experts predict that our annual data creation will reach nearly 45 trillion gigabytes. With mind-boggling amounts of data like that available to individuals, corporations, and governments, there is no question that your business needs a big data strategy.

Hadoop : A Summary of Customer Use Cases

Background and Approach Amidst the hype about Big Data and the capabilities and benefits that it brings, the Hadoop open-source software has attracted much attention.  Hadoop is now a key component to the analytical ecosystem for many organisations, but for...

How to Capture Customer Data Without Losing Trust

Organizations such as Spotify and the City of New York’s Transportation Department have recently found themselves defending their intentions behind collecting customer data. As firms seek to use customer insights to innovate their business models and deliver better customer experiences,...