Category: Data Management

IBM and SAP’s new ‘digital partnership’: showing, not telling

DigTransFeatureToday IBM and SAP jointly announced “plans across both companies to drive the modernisation of clients’ systems and processes and accelerate them into the digital economy”. What does that mean?

The IBM and SAP Partnership for Digital Transformation is a new marketing initiative from the two mega-vendors (which of course are already engaged in a huge strategic alliance) aimed at showcasing their joint strategic technologies and capabilities to joint clients, and encouraging them to invest by highlighting the art of the possible with regard to digital technologies.

Intralinks acquires Verilume to deliver on its Distributed Content Node promises

DATAFeatureWith the EU’s General Data Protection Regulation expected to come into force in 2018, and data sovereignty concerns riding high on CIO agendas, time is of the essence for SaaS vendors to prove to their customers that they have the capability and the understanding to provide services which continue to leverage cloud economics and ‘consumerised IT’ features… but do so in a more controllable and compliant fashion.

Data

Partners and processes: the keys to OpenText realising its digital vision

The result of Project Blue Carbon – which OpenText trailed at its big customer conference in 2015 – is now coming to market. For customers wanting to deploy on-premise the result is Suite 16; for customers wanting to deploy hosted, it’s Cloud 16. Pretty much the whole of OpenText’s portfolio of products is being refreshed.

Unsurprisingly, OpenText is framing the arrival of its new wave of product releases in the context of a ‘digital revolution’, which is transforming organisations and industries and along the way creating new waves of information management requirements.

OpenText needs its new release wave to have a big impact. Although revenues grew by 14% in its last full financial year (to June 2015), performance over the past couple of quarters has been moribund – with revenue from software licenses, cloud services / subscriptions and consulting services all down year-on-year.

Reducing churn through cross-channel customer journey insights

dataThe cost of keeping an existing customer is in general around 10% of the cost of acquiring a new one. Reducing churn to increase client retention therefore is a major reason to optimise the customer journey. And to do so, you need a proper cross-channel view of your customer journeys.

The company in this case operates in a very competitive market, where retention is a key success factor. Therefore, they wanted to optimise the cross-channel customer journeys to make sure their customers get the experience and the service they are looking for. A special cross-channel team was in charge of establishing and maintaining this process.