Category: Data Management

Reducing churn through cross-channel customer journey insights

dataThe cost of keeping an existing customer is in general around 10% of the cost of acquiring a new one. Reducing churn to increase client retention therefore is a major reason to optimise the customer journey. And to do so, you need a proper cross-channel view of your customer journeys.

The company in this case operates in a very competitive market, where retention is a key success factor. Therefore, they wanted to optimise the cross-channel customer journeys to make sure their customers get the experience and the service they are looking for. A special cross-channel team was in charge of establishing and maintaining this process.

How a Digital Transformation Can Improve Customer Experience with Big Data

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Do you know what your customers want when they visit your website? And do you know what makes them bounce away to visit another site instead of choosing products or services and continuing to checkout on your site?

All too often, business owners and executives accept customer behaviour on their websites as something natural and unavoidable. This is particularly unfortunate when they could be using big data and analytics to not only find out what obstacles or challenges are preventing them from completing more sales, getting higher overall values per sale, and increasing customer retention as well. All of this is possible with the help of big data and a digital transformation.

 What Is a Digital Transformation and Why Is It Important?

Before we go any further, we must be clear – big data and analytics are nothing more or less than tools. The key to success in the twenty-first century is to perform a digital transformation. Your business needs to do more than adopt a few cool technologies and have presences online and on social media platforms – it needs to transform to incorporate these changes into its fabric and structure.

Big Data

4 Questions You Should Ask Yourself Before You Implement Any Big Data Strategy

AAEAAQAAAAAAAAQXAAAAJDk1MjgyZDRmLTljYzEtNGU3OC04ODNkLTJhNzc1YzJkMjRjMAWhether you run a small business with just a few employees or you are in charge of a multinational corporation, you can benefit from an effective big data strategy. Thanks to website analytics, geo-location services, data mining, and the constant stream of data flowing to and from us through everyday devices and products, there is more market data available today than at any other time in history.

Not only that, but the amount of data we’re producing is growing at an incredibly rapid rate. In less than five years from today, experts predict that our annual data creation will reach nearly 45 trillion gigabytes. With mind-boggling amounts of data like that available to individuals, corporations, and governments, there is no question that your business needs a big data strategy.

Hadoop : A Summary of Customer Use Cases

Background and Approach Amidst the hype about Big Data and the capabilities and benefits that it brings, the Hadoop open-source software has attracted much attention.  Hadoop is now a key component to the analytical ecosystem for many organisations, but for...